6-Week Comphy Bed Linen Marketing Research Study
Conducted by Wall, LE and Waggoner, TK
OBJECTIVE: The purpose of the study was to determine if participants had an overall improvement in his/her sleep experience after sleeping on the Comphy performance bed linens.
PARTICIPANTS & METHODS: Thirty people, shopping for a new bed, were evaluated to participate in a marketing research bed linen study. Several questions were asked regarding influential factors and sleep quality. Breathability and Feel/Softness/Comfort were found to be the most influential factors for those interviewed responding definitely (63% and 83% respectively). Of these, ten were included in a six week study using Comphy bed linens if the following criteria were met: 1) they slept less than or equal to 6 hours a night, 2) took 15 minutes or longer to fall asleep, 3) experienced an average of 3 or more awakenings a night, and 4) on a scale of 1 to 7 (1=Terrible 2=Unhappy 3=Mostly Dissatisfied 4=Neutral or Mixed 5=Mostly Satisfied 6=Pleased and 7=Delighted) rated his/her qualify of sleep a 5 or less. Weekly phone calls were made to each participant and a questionnaire comprised of approximately twelve questions was covered during each contact.
RESULTS: Improvements were seen in all four qualification criteria from Baseline Pre-Sheets to Week 6.
Improvement was achieved at Week 4 and maintained to the end of the study. The most significant change was seen in the participants reported description of his/her Quality of Sleep. Participants were asked to rate on a scale of 1 to 7 (1 =Terrible, 2=Unhappy, 3=Mostly Dissatisfied, 4=Neutral/Mixed, 5=Mostly Satisfied, 6=Pleased and 7=Delighted) his/her Quality of Sleep. Baseline Pre-Sheets found participants Quality of Sleep to be Terrible, Unhappy or Mostly Dissatisfied (70%, 20% and 10% respectively). After six weeks of using the bed linens, 50% of the participants reported his/her Quality of Sleep to be Pleased (Delighted, 30%; Mostly Satisfied, 10%; Neutral/Mixed, 10%). Breathability was assessed on a scale of 1 to 7 (1 =Terrible, 2=Unhappy, 3=Mostly Dissatisfied, 4=Neutral/Mixed, 5=Mostly Satisfied, 6=Pleased and 7=Delighted). At the end of six weeks, 80% of the participants reported to be Pleased or Delighted with the breathability of the bed linens, 10% were Neutral, and 10% were Mostly Satisfied.
CONCLUSIONS: All participants, reported to sleep better after using the bed linens. In addition, 100% of the participants would recommend the Comphy bed linens to a friend.